We've created free, simple and insightful business strategy guides of all of the components of any business. Each strategy guide covers a straightforward overview, the output of the strategy, and how-to guide on developing the strategy. Most of the guides also include free templates at the bottom of the guide. All of the content is integrated, to give you a cohesive understanding of how the various strategies are interdependent.

There is a lot of content and insight, so I recommend BOOKMARKING this page for future reference. Read a strategy a week and reflect on your own business. Too much good free stuff to never visit us again. Please tell your colleagues to visit

For a clear explanation of developing a strategy, click here and for strategic planning, click here.



Understand the big picture stuff, before working your way down.


Focus, define and understand the target markets, customers and geographies to create a superior value proposition and go-to-market.


Growth comes from having a better value proposition than the competition and cost-effectively amplifying the value through strong go-to-market strategies.


The purpose of the organization is to develop and deliver the value proposition and go-to-market. The better the above targets and strategies are defined, the more efficient and effective the organization.


I hope you've gotten some new ideas and perspectives from If you want some one-on-one support from me, Joe Newsum, set up some time here. I'm a McKinsey alum who has also been the COO of the 9th fastest growing U.S. company, managed $120 million marketing budgets, led the transformation of 20,000 employees, successfully started two companies from scratch, and amassed a load of experience over my 25-year career. I really enjoy coaching clients and they get a ton of value too. You can see some of their testimonials here.  I have deep experience with this topic, strategic planning, career development, scaling up, workshops, leadership, presentation development & delivery, ramping up new roles, and much more. Read my take on developing a strategyClick here to learn more about me or book some time.


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