We've created free, simple and insightful business strategy guides of all of the components of any business. Each strategy guide covers a straightforward overview, the output of the strategy, and how-to guide on developing the strategy. Most of the guides also include free templates at the bottom of the guide. All of the content is integrated, to give you a cohesive understanding of how the various strategies are interdependent.

There is a lot of content and insight, so I recommend BOOKMARKING this page for future reference. Read a strategy a week and reflect on your own business. Too much good free stuff to never visit us again. Please tell your colleagues to visit

For a clear explanation of developing a strategy, click here and for strategic planning, click here.


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Understand the big picture stuff, before working your way down.

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Focus, define and understand the target markets, customers and geographies to create a superior value proposition and go-to-market.

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Growth comes from having a better value proposition than the competition and cost-effectively amplifying the value through strong go-to-market strategies.

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The purpose of the organization is to develop and deliver the value proposition and go-to-market. The better the above targets and strategies are defined, the more efficient and effective the organization.

 Learn more about Joe Newsum, the author of all this free content and a McKinsey Alum. I provide a suite of coaching and training services to realize the potential in you, your team, and your business. Learn more about me and my coaching philosophy.
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