Chasing Margin for All the Wrong Reasons

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July 31, 2022 The other morning my youngest son and I went on a breakfast bike ride to Panera for his favorite…the Four Cheese Souffle. As we got up to the cash register to order, my jaw just about dropped, “Wow, $6.79 for the souffle, that is crazy!” Only a few years ago, that same souffle was $3.89. While inflation is …