A great marketing plan amplifies a strong value proposition to the target customers through media. As you develop a marketing strategy, always focus on the outputs of creating a strong campaign and marketing ops plan, that is grounded in insights and analytics, and differentiated through creative messaging and constant testing and learning to optimize messaging, media mix and timing. Examples and free marketing plans are below.
To get you started on creating killer marketing strategies, download the PowerPoint marketing plan templates, which include:
1. Campaign Template
2. Excel Marketing Calendar
3. Marketing Ops Strategy One-Pager
CLICK HERE FOR THE COMPLETE MARKETING STRATEGY SECTION
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BIG PICTURE
WHAT IS STRATEGY?
BUSINESS MODEL
COMP. ADVANTAGE
GROWTH
TARGETS
MARKET
CUSTOMER
GEOGRAPHIC
GO TO MARKET
DISTRIBUTION
SALES
MARKETING
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