There are typically thousands of goals within an organization, whether they are the highest-level annual goals of an organization, the quarterly goals of a department, the weekly goals of a project team, or the daily goals of an individual. And, all goals share some key commonalities. A goal has a beginning and end. A goal can typically be broken down into sub-goals. Activities should be guided towards achieving a goal.
While strategy is important to help figure out what the goals should be, when creating or evaluating a specific goal use the acronym SMART…Specific, Measurable, Attainable, Relevant, and Time Bound.
To get you going on creating SMART Goals, download the SMART Goals PowerPoint Worksheet.
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BIG PICTURE
WHAT IS STRATEGY?
BUSINESS MODEL
COMP. ADVANTAGE
GROWTH
TARGETS
MARKET
CUSTOMER
GEOGRAPHIC
GO TO MARKET
DISTRIBUTION
SALES
MARKETING