We've created free, simple and insightful business strategy guides of all of the components of any business. Each strategy guide covers a straightforward overview, the output of the strategy, and how-to guide on developing the strategy. Most of the guides also include free templates at the bottom of the guide. All of the content is integrated, to give you a cohesive understanding of how the various strategies are interdependent.

There is a lot of content and insight, so I recommend BOOKMARKING this page for future reference. Read a strategy a week and reflect on your own business. Too much good free stuff to never visit us again. Please tell your colleagues to visit

For a clear explanation of strategic planning, click here.



Understand the big picture stuff, before working your way down.


Focus, define and understand the target markets, customers and geographies to create a superior value proposition and go-to-market.


Growth comes from having a better value proposition than the competition and cost-effectively amplifying the value through strong go-to-market strategies.


The purpose of the organization is to develop and deliver the value proposition and go-to-market. The better the above targets and strategies are defined, the more efficient and effective the organization.

If you need strategy, coaching, or consulting support, learn more about our OnDemand Coaching.

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