Geo expansion strategies can scale a company to the next level, but they can also quickly drive a company to financial distress. Before even considering geo expansion, ensure you have the prerequisite of a killer value proposition and go-to-market strategy to beat out the competition in a new geo. As you develop a geo expansion plan, do it in the broader context of the overall company strategy, since it will siphon off critical resources from other potential value-driving strategies. And, if you decide to expand geographically, allocate enough resources and time to win in the new geo(s).
To get you started on your geo strategy, download the target geo decision matrix and the one-page geo strategy plan.
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