PESTLE analysis is one of the best ways to analyze the macro-influencers and trends of an industry. PESTLE is a mnemonic, which stands for Political, Economic, Social, Technological, Legal, and Environmental. Trend analysis is becoming more important as macro-influencers are increasingly disrupting and shaping industry dynamics.
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BIG PICTURE
WHAT IS STRATEGY?
BUSINESS MODEL
COMP. ADVANTAGE
GROWTH
TARGETS
MARKET
CUSTOMER
GEOGRAPHIC
GO TO MARKET
DISTRIBUTION
SALES
MARKETING
