Let the famous Porter’s 5 Forces, one of the cornerstones of competitive strategy, help you frame your existing and potential competition. Created by Michael Porter in 1979, Porter’s 5 Forces is one of the most useful frameworks to understand the current and future competitive intensity of an industry, which is driven by the dynamics of 5 Forces including the competitive rivalry within an industry, the power of suppliers, the power of buyers, potential new entrants, and substitutes. These 5 Forces not only drive the level of competitive intensity, but also the profit and attractiveness of an industry.
To get you started on your Porter’s 5 Forces analysis, download the free Porter’s 5 Forces PowerPoint Worksheet.
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BIG PICTURE
WHAT IS STRATEGY?
BUSINESS MODEL
COMP. ADVANTAGE
GROWTH
TARGETS
MARKET
CUSTOMER
GEOGRAPHIC
GO TO MARKET
DISTRIBUTION
SALES
MARKETING
