Let's get you a big headstart on your market & competitive analysis template with 114 PowerPoint slides. Developed by a McKinsey alum and the creator of, the template is full of frameworks, analyses, initiatives, McKinsey-style charts, editable slides, and professional graphics and icons covering market, industry, competitive, geographic, strategic, segmentation, and customer analyses.

Download the presentation template now to save a ton of time making slides and to get a headstart on your market, industry, and competitive analysis. Take a look below to see all of the slides included in this instant download. It has tons of great ideas to help frame your market and competitive analysis, visualizations, and benchmarking. It has all of the updated classics like SWOT analysis, Porter's Five Forces, PESTLE Analysis, McKinsey's 3 Horizons, and a ton of useful market and competitive analysis templates you may not have come across.


The Competitive & Market Analysis Template is full of useful charts, slides, and frameworks for you competitive and market analysis needs. The agenda covers a ton. It starts with a Market Overview & Trends covering a market snapshot, market overview, total addressable market, historical growth, segmentation, and adoption curve. The agenda then moves Industry Analysis & Dynamics covering competitive and market frameworks, an market strategy map, and different geographic dynamics slides. The agenda then covers Market Segmentation & Dynamics with slides on market segmentation and profiles, market growth, market metrics, and analyst coverage. The Competitor Analysis section has a bunch of great slides covering competitive benchmarking, profiles, dynamics, market share, overviews, and charts. The Customer Analysis & Segmentation section covers segmentation, profiles, customer journey, and customer research charts. And, the Key Takeaways section will help you synthesize all the analysis into insights. There are also a ton of bonus frameworks, icons, charts, and more. Furthermore, you can leverage our free guides on market analysis and customer strategy.


Market Analysis Title Page
Market Analysis Table of Contents
Market Analysis Goals
Market Overview Trends
Market Industry Overview
Market Synthesis
Total Addressable Market
Historic Market Growth
Market Revenue Mix Example
Submarket Analysis
Adoption Curve Chart
Industry Analysis Dynamics
Porters Five Forces Analysis Example
Porters Five Forces Detailed Analysis
Industry Pestle analysis template
market map example
global analysis example
golbal analysis details
Regional snapshot template
US Map example
US highlights Example
US snapshot template
market segmentation dynamics
Customer trend chart
Industry growth drivers example
industry analyst quotes slide
market segmentation example
customer segmentation analysis
customer metrics chart
customer segmentation metrics
market opportunity example
competitor analysis dynamics
competitor share donut chart
competitor share historical example
historical competitive share percentage
overview of competition example
Detailed overview of competition
BCG competitive matrix example
competitive metrics chart example
product competitive analysis example
competitive sales marketing analysis
company profile example
high level competitor profile
detailed competitor profile
product feature analysis example
value proposition competitive map
product feature comparison chart
product feature harvey ball example
product performance spider chart
Value proposition spider chart
customer analysis segmentation
target buyer profile example
buyer persona example
customer journey template
client purchasing funnel example
end user segment profile example
End user Pie Chart Blowout
Demographic Chart Slide
Preference Chart Slide
Device Usage Frequency Chart
Key Takeaways Next Steps
market analysis key takeaways
market attractiveness decision matrix
3 horizons of growth example
ANSOFF matrix product strategy example
SWOT analysis example
market analysis next steps example
additional framework slides
KPI slide example
project plan template example
PESTLE Analysis Overview
PESTLE analysis examples
BCG matrix slide
prioritization matrix example
prioritization matrix template
sustainable competitive advantage example
competitive advantage template
pyramid slide example
yin yang slide example
three box framework example
SWOT analysis worksheet
ANSOFF growth matrix template
editable US map example
editable global map example
metrics chart example
sales pie chart example
stacked column chart example
bubble chart example
Sales PowerPoint Charts
Sales Pie PowerPoint Charts
Sales Stacked Column PowerPoint Chart
Sales Stacked Bar PowerPoint Chart
Stacked Column PowerPoint Chart
100 Stacked Column PowerPoint Chart
Sales Waterfall PowerPoint Chart
Sales Bubble PowerPoint Chart
market analysis icons
people icon examples with background
strategy icon examples with background
transportation icons with background
chart icon examples with background
technology icon examples with background
people icon examples
strategy icon examples
transportation icon examples
chart icon examples
technology icon examples
market analysis images
teamwork image examples
progress image examples
strategy image examples
planning image examples
additional templates
Excel decision matrix example
comprehensive SWOT template
service benchmarking example
product benchmarking example
service brainstorming template
product brainstorming template terms and conditions

The 114-page Market & Competitive Analysis Template includes:

1. Title Page
2. Template Notes
3. Table of Contents
4. Market Analysis Goals
5. Market Overview & Trends
6. Market & Industry Overview
7. Market Synthesis
8. Total Addressable Market
9. Historical Market Growth
10. Market Revenue Mix Example
11. Submarket Analysis
12. Adoption Curve Chart
13. Industry Analysis & Dynamics
14. Porter’s Five Forces Analysis
15. Porter’s Five Forces Details
16. Industry PESTLE Analysis Template
17. Market Map Example
18. Global Analysis Example
19. Global Analysis Details
20. Regional Snapshot Template
21. US Map Example
22. US Highlights Example
23. US Snapshot Template
24. Market Segmentation & Dynamics
25. Customer Trend Chart
26. Industry Growth Drivers Example
27. Industry Analyst Quotes
28. Market Segmentation Example
29. Customer Segmentation Analysis
30. Customer Metrics Chart
31. Customer Segmentation Metrics
32. Market Opportunity Example
33. Competitor Analysis & Dynamics
34. Competitor Share Donut Chart
35. Competitor Share Historical Example
36. Historical Competitive Share Percent
37. Overview of Competition
38. Detailed Overview of Competition
39. BCG Competitive Matrix Example

40. Competitive Metrics Chart Example
41. Product Competitive Analysis
42. Competitive Sales & Marketing Analysis
43. Company Profile Example
44. High-Level Competitor Profile
45. Detailed Competitor Profile
46. Product Feature Analysis Example
47. Value Proposition Competitive Map
48. Product Feature Comparison Chart
49. Product Feature Harvey Ball Example
50. Product Performance Spider Chart
51. Value Proposition Spider Chart
52. Customer Analysis & Segmentation
53. Target Buyer Profile Example
54. Buyer Persona Example
55. Customer Journey Template
56. Client Purchasing Funnel Example
57. End-user Segment Profile Example
58. End-user Pie Chart Blowout
59. Demographic Chart Slide
60. Preference Chart Slide
61. Device Usage Chart
62. Key Takeaways & Next Steps
63. Market Analysis Key Takeaways
64. Market Attractiveness Decision Matrix
65. 3 Horizons of Growth Example
66. ANSOFF Matrix Product Strategy Example
67. SWOT Analysis Example
68. Market Analysis Next Steps Example
69. Additional Framework Slides
70. KPI Slide Example
71. Project Plan Template Example
72. KPI Template Example
73. PESTLE Analysis Overview
74. PESTLE Analysis Examples
75. BCG Matrix Slide
76. Prioritization Matrix Example
77. Prioritization Matrix Template
78. Sustainable Competitive Advantage

79. Competitive Advantage Template
80. Pyramid Slide Example
81. Yin & Yang Slide Example
82. Three Box Framework Example
83. SWOT Analysis Worksheet
84. ANSOFF Growth Matrix Template
85. Editable US Map Example
86. Editable Global Map Example
87. Metrics Chart Example
88. Sales Pie Chart Example
89. Stacked Column Chart Example
90. Bubble Chart Example
91. Market Analysis Icons
92. People Icon Examples - background
93. Strategy Icon Examples - background
94. Transportation Icons - background
95. Chart Icon Examples - background
96. Technology Icon Examples - background
97. People Icon Examples
98. Strategy Icon Examples
99. Transportation Icon Examples
100. Chart Icon Examples
101. Technology Icon Examples
102. Market Analysis Images
103. Teamwork Image Examples
104. Progress Image Examples
105. Strategy Image Examples
106. Planning Image Examples
107. Additional Templates
108. Excel Decision Matrix Example
109. Comprehensive SWOT Template
110. Service Benchmarking Example
111. Product Benchmarking Example
112. Service Brainstorming Template
113. Product Brainstorming Template


 Learn more about Joe Newsum, the author of all this free content and a McKinsey Alum. I provide a suite of coaching and training services to realize the potential in you, your team, and your business. Learn more about me and my coaching philosophy.
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